Cameron Gibbs of ZAGG Inc won vSocial’s, “What does social media marketing mean to you contest.” The contest was sponsored in conjunction with ad:tech 08 San Francisco.
ZAGG is a leading producer of clear, scratch-proof protective coverings under the brand name invisibleSHIELD. If you have an iPhone you know who they are. As the winner, ZAGG will be awarded a social media campaign from yours truly, vSocial.
During the two week promotion, Cameron’s winning entry received over 1000 views and 350 comments!
“What does Social Media Marketing mean to YOU?” is an interactive contest created by ad:tech and powered by V:social - Calling for entries starting April 8th at www.ad-tech.com/theanswer
San Francisco, CA—April 1, 2008 —ad:tech expositions, LLC (www.ad-tech.com), the leading organizer of conferences and exhibitions for the global marketing community, today announced that it has partnered with V:social (www.vsocial.com), the top video and social media platform, to create a Social Media Contest in conjunction with ad:tech San Francisco.
Starting April 8th and running until April 30th, marketers can answer the question “What Does Social Media Marketing Mean to You?” by uploading a video or photo and essay to www.ad-tech.com/theanswer.
At ad:tech San Francisco, attendees can have their answer videotaped at the ad:tech / V:social booth located en route to the keynote room on April 15th, 16th and 17th.
Marketers, brands, companies and the media will be able to vote on the best answer. The winner will receive a Social Media Campaign (just like this one) from V:social (a value of $50,000).
To win, entrants can encourage their colleagues to vote for their answer. The V:social technology allows users to click a button and send the entries to colleagues and friends via email or instant messenger, embed them in outside blogs and websites, post them to Digg!, del.icio.us, Facebook and Myspace, which creates a viral, word-of-mouth marketing campaign.
“I think most of us will agree that Social Media Marketing has amazing reach potential for any brand and that the “era of the consumer” is now, but how many of us are comfortable with the tactics of putting on a Social Media campaign or can clearly site a definition for this new marketing channel? We wanted to give our audience a chance to not only share their thoughts on the subject, but allow them to experience a social media campaign firsthand. We’re very pleased with our decision to partner with V:social on this contest.” said Don Knox, VP, ad:tech Global.
“By encouraging ad:tech participants to interact with the V:social platform, we are demonstrating how marketers can use a social media platform to engage and communicate with consumers through digital media (video, photo, audio), social sharing and community tools and user-generated content,” stated Marcia Canady, VP, Marketing & Sales at V:social.
About ad:tech: ad:tech expositions, LLC is the leading organizer of conferences and exhibitions for the interactive marketing community worldwide. ad:tech produces the world’s largest interactive marketing events held in New York, San Francisco, Chicago, Miami, London, Paris, Hamburg, Shanghai, Singapore and Sydney. ad:tech is produced by dmg world media; based out of the company’s headquarters in Larkspur, California. For listings of exhibitors, speakers, events and upcoming conference offerings, visit www.ad-tech.com.
About dmg world media: An international exhibition and publishing company, dmg world media produces over 300 market-leading trade exhibitions, consumer shows and fairs each year and publishes 45 related magazines, newspapers, directories and market reports. dmg world media employs 700 people and maintains a worldwide presence through more than 35 offices in the United States, Canada, the United Kingdom, France, the United Arab Emirates, China, India, Australia and New Zealand. dmg world media is a wholly-owned subsidiary of the Daily Mail and General Trust plc (DMGT), one of the largest and most successful media companies in the United Kingdom. Additional information on dmg world media can be found at www.dmgworldmedia.com.
About vSocial: vSocial is the leading white label, social media platform that integrates video, social sharing and community tools and user-generated content. Companies can now create viral, word-of-mouth Promotional Campaigns, Social Networking Communities, Focus Groups and more. Clients include Disney, UPS, Foster’s Beer, Vespa, The Knot and more. For more information, visit www.vsocial.com.
Albert Maruggi of Providence Partners’ Marketing Edge blog and podcast interviews vSocial on how agenicies and brands use social media marketing to achieve business goals. This episode features the agency work of vSocial clients Matrixx Pictures, creators of Vespa’s Go Green Challenge, and Lbi Atlanta, creators of the UPS Delivery Intercept Challenge. LBi, utilizing vSocial’s API and platform, was able to present a fully social media enabled community and meet UPS privacy requirements using in-house resources. Matrixx’s three month Vespa Challenge promotion received over 244,000 views.
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